LOS ANGELES, 4 June, 2013 -- Global nutrition company, Herbalife (NYSE: HLF), has announced that it will become the official nutrition sponsor of international football player, Cristiano Ronaldo.
The Portuguese international, who plays his club football for Real Madrid in Spain, is recognized as one of the best players in the world on the pitch, and a global sports icon off the field. Herbalife will work with Ronaldo to develop and optimize his personal nutrition program and provide him with a range of sports nutrition products.
The five-year, multi-million dollar contract with Ronaldo includes global publicity rights and various joint promotional activities. It also includes the opportunity for Herbalife and Ronaldo to work together to develop a new co-branded range of sports nutrition products.
"I believe passionately in the importance of the right nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the area of sports nutrition," said Ronaldo.
This agreement is part of Herbalife's broader sponsorship program aimed at promoting healthy and active lifestyles. Ronaldo joins more than 100 other Herbalife-sponsored athletes, including a number of football teams around the world, such as LA Galaxy in the U.S.; FC Pumas in Mexico; Brazilian team, Botafogo; Spartak-Moscow in Russia; and the national teams of Belgium and Venezuela.
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